Do You Know Where Your Most
Profitable Traffic Is Coming From?
For your business to be successful, you must be able to generate a steady stream of fresh leads. These are the people you will turn into paying customers. That’s the all-important marketing part of the equation.
To get those leads you need traffic, lots of good quality traffic to your website, blog, social media sites, or your front door. You need to reach out to new people regularly and the most time and cost-effective way to do that is by generating interested prospective customers — ideally evergreen traffic from a variety of different sources.
If you want to continue to grow your business you must be working on getting more high-quality traffic. A wise person once said that what can be measured can be changed. Before you can start to measure you need to know where your traffic is coming from.
This information is crucially important for another reason. Not all sources of traffic are created equal. When you promote your business online you want to spend as much time and resources as possible on the traffic that results in paying customers. In other words, you want to increase your traffic in a way that increases your bottom line the most. The sources that put real money in your pocket continually.
To do that, you need to know what sources of traffic send you the most reliable customers. You want to know what pages they visit, what links they click on, where their interest lie, etc., and who signs up for your email list, thus becoming a lead. You need to know how effective your campaign is by tracking how many responses you get. This is also known as the response rate.
And you want to know how many of those leads convert into paying customers. Without this knowledge, you are basically just throwing your advertising dollars into the wind with no way to know what is working for you and what isn't. In other words, you are wasting your money.
That’s what makes direct-response advertising so valuable. Companies can see how well their marketing materials are working, and they can adjust them accordingly.
This also creates the demand for copywriters who can write persuasive copy that moves readers to take action. And companies will know if their copy is working because they can track the results.
You can check the effectiveness of your copy fairly easily just by tracking your traffic stats, email signups, and purchases. A great place to start is a free Google Analytics account. Make sure you have one set up, and then learn how to use the various reports. Your first stop should be Acquisition/All Traffic/Source/Medium.
Focus on one channel at a time. If you can, track each visitor as he or she moves through your autoresponder and your shopping cart. This will tell you if it’s worth spending a lot of time interacting in a particular Facebook group, or if the person you’re hiring to create and publish multiple pins per day is worth the money you’re spending on them.
Rinse and repeat for other sources of traffic. Keep an eye on what keywords are converting well for you and create more content around similar ones. Don’t be afraid to ask your customers how they found you. You can even make this an optional entry when someone fills out your order form. Again, the idea is to get as much data as possible so you can analyze it and improve your top traffic sources.
You may also want to consider other digital marketing solutions. Here is a list of Analytic Tools on the Business Intelligence Market website here https://bit.ly/3A5LYTF.
Ranking Coach is a digital marketing app that allows you to see everything happening online that impacts your business in one single feed. You get real-time customer review notifications, you can track competitors' promotions & ads, and also know when your business is mentioned online.
You can also monitor your Social Media activity. And, it connects with Google Analytics & Google My Business. You can even monitor your keyword rankings. Best of all they have a free version that you can use as long as you like. Check them out at https://bit.ly/35VKrSs.
Of course, this is just the beginning. Stay tuned for more ideas on making the most of your website visitors.
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